Ashland’s consumer research within the men’s grooming market suggests that more than ever, men desire a comprehensive regimen to maintain a healthy look and great hygiene but few want to add the extra time it often takes to look and feel terrific. Responding to consumer in-put, Ashland recently unveiled Groom ‘n’ Go, a kit for men that want the luxury of a comprehensive morning personal care regimen in 30 minutes or less. A series of starter formulations packaged in a convenient travel bag showc...